Emre Ilkme : Creating a Marketing Budget and Plan
A marketing plan and budget are essential to the success of a business. Business coach Emre Ilkme will assist you in creating a marketing plan, defining your aims and objectives, identifying what you want to achieve and how you can achieve it in a quantifiable, measurable way. Emre Ilkme will show you how to measure the success of your marketing plan using tools like your sales conversion rates and help you to adapt your plan accordingly.
In order to devise an effective marketing strategy, Emre Ilkme will help you to understand how the market communication mix, namely advertising, sales promotion, personal sales, corporate communication and direct marketing, should be employed to spread your marketing message. Each component of the mix carries its own cost implications and should be carefully considered following forecasting based on the anticipated benefits to your business.
For a marketing message to be effective it must reach the consumer at least seven times. Emre Ilkme will guide you in choosing the medium or media that fit your budget. Television advertisements are expensive and, while they look flashy, may not be as effective as a cheaper alternative like print, as running the television advertisement often enough to make an impact on the consumer would not be cost effective or affordable. Emre Ilkme will teach you how to establish a marketing budget as part of your operating budget, ensuring a return on investment and an increase in sale conversion rates.
An essential tool in creating a marketing plan with Emre Ilkme is reviewing the marketing environment in terms of the 7Ps of marketing: price (what does the product cost?), product (what you are selling?), promotion or advertising (how are you telling people about your product?), placement (where is the product sold?), people (who represents the business?), physical environment (the mood or tone of the environment), process (what are the value-added services that give you the competitive edge?) and packaging (how will the product be protected and presented?).
If you have a marketing plan in place, Emre Ilkme will help you review your current marketing system, looking at the marketing organization, marketing research systems and the current marketing strategies and objectives. The success of previous and ongoing marketing plans should be quantified by analyzing sales, market share, expense ratio (marketing to sales) and financial ratios.
Emre Ilkme will guide you in creating a solid marketing plan including your financial goals, positioning strategy. brand strategy, product or service overviews, detailed goals, a sales plan, major marketing campaigns, a detailed budget and a review schedule. Having a marketing plan in place will guide and inspire your whole team to achieve the goals you set out.
In order to devise an effective marketing strategy, Emre Ilkme will help you to understand how the market communication mix, namely advertising, sales promotion, personal sales, corporate communication and direct marketing, should be employed to spread your marketing message. Each component of the mix carries its own cost implications and should be carefully considered following forecasting based on the anticipated benefits to your business.
For a marketing message to be effective it must reach the consumer at least seven times. Emre Ilkme will guide you in choosing the medium or media that fit your budget. Television advertisements are expensive and, while they look flashy, may not be as effective as a cheaper alternative like print, as running the television advertisement often enough to make an impact on the consumer would not be cost effective or affordable. Emre Ilkme will teach you how to establish a marketing budget as part of your operating budget, ensuring a return on investment and an increase in sale conversion rates.
An essential tool in creating a marketing plan with Emre Ilkme is reviewing the marketing environment in terms of the 7Ps of marketing: price (what does the product cost?), product (what you are selling?), promotion or advertising (how are you telling people about your product?), placement (where is the product sold?), people (who represents the business?), physical environment (the mood or tone of the environment), process (what are the value-added services that give you the competitive edge?) and packaging (how will the product be protected and presented?).
If you have a marketing plan in place, Emre Ilkme will help you review your current marketing system, looking at the marketing organization, marketing research systems and the current marketing strategies and objectives. The success of previous and ongoing marketing plans should be quantified by analyzing sales, market share, expense ratio (marketing to sales) and financial ratios.
Emre Ilkme will guide you in creating a solid marketing plan including your financial goals, positioning strategy. brand strategy, product or service overviews, detailed goals, a sales plan, major marketing campaigns, a detailed budget and a review schedule. Having a marketing plan in place will guide and inspire your whole team to achieve the goals you set out.